If you’re just getting started with your own online business, then you probably don’t know just how crucial it is for you to plan beyond the first product that you plan to sell. When you don’t plan for the future, you’re setting yourself up to be a 1-hit wonder.
Most marketers rest on their laurels, assuming they’ll start with one, see if it works, and then make plans for a backend product line. By then it’s too late, notes Tiffany Dow in her new eBook. You have to strike while the iron is hot and be ready to take your customers from one product to the next without delay.
For instance, if you’ve chosen to launch your own parenting site and write an eBook about pregnancy, then you can map out a plan for that particular demographic. She’s a mom-to-be, so what else will she need in the future?
Baby naming eBook, childproofing your home, colic, immunizations, and potty training are all subsequent topics your reader will be interested in. As time goes on, you’ll expand your product line to grow with your clients’ needs – into preparing your child for kindergarten, teaching him how to get along with others, and more.
Don’t try to stretch your first product out to cover every little detail your target audience needs to know. Instead, leave the door open for more products you can create and cater to their needs again and again. Don’t worry about a 400-page eBook you’ll sell for $97. Instead, think of a dozen eBook titles you can sell for $47 each.
With every step you make and with every plan that you formulate, you’re always going to have to keep your eye on the future. The best way to do this is to do your homework. A 1-hit-wonder sees the initial profits roll in and isn’t prepared for the downward spiral their income is going to take when the shelf life shortens.
Plotting out your entire product line will allow you to continue moving seamlessly from one project to the next, with no delay in time. Your profits will gradually increase over time, and you won’t feel the crunch of losing momentum on any of your eBooks because you can cross-promote them. When a person buys your childproofing eBook, you can promote your immunization one, and vice versa.
Don’t force yourself into a corner where you have to try to find a new niche to tap into every time you finish a product launch. Find one niche, and keep your product creation honed in on their continuous needs.
Stop yourself from being a 1-hit-wonder. Grab a copy of Building an eBook Empire today!